
Freakonomics
Created Freakonomics' paid subscription service for its slate of podcasts, including Freakonomics Radio and People I (Mostly) Admire.
I developed and managed Freakonomics Radio Plus, the company's first podcast subscription service available on Apple Podcasts and across all major podcast platforms. By working closely in tandem with producers, engineers, and members of the business team, I created a timeline for program launch, identified deliverables and tracked progress through a project management system. I managed relationships with key parters like Apple and Supporting Cast, and crafted cross platform messaging. Through competitive analysis I identified pricing and special discounts. I also worked closely with the content team to curate the subscriber-only content, including episode types, formats, length and titling.
